While you can think outside the box, topics that work great for LinkedIn carousel posts are: Brian Wallace, the found & owner of an infographic design agency, shows off his work by sharing examples & useful stats with the document sharing feature. Here are two brands that have successfully used LinkedIn carousel ads to stand out and engage their audiences to drive business results. LinkedIn also provides a gateway to engage with professionals who might enjoy higher-end B2C products. As an example, you can create a LinkedIn carousel ad that features several listings, which you can sandwich between information about your company and its culture. - Marta Olszewska (Content Marketing Consultant). your title or introduction is often not enough. To learn more about best practices, visit our ad tips page. This helps your audience feel more engaged with you and your content. Drift helps businesses to communicate with their website visitors in real-time to help generate … He certainly had an awesome designer to do this for him, but Gary certainly didn't spend any ad dollars. ZenGrowth's Marta Olszewska said that three types of posts work do well: It all depends on your overall engagement as an individual or as a company and if you're adding value to the conversation. Actionable tips are so powerful, here's another example by Jason Vana: "How to build a successful lead magnet". For this example, we will go through how to send folks to your landing page or content (I’ll show you lead gen forms in just a bit). Mediocre won't do it, just like any other kind of content." Step 1) Start A New Post From Your Newsfeed, Step 2) Select The Document You'd Like to Share, Step 3) Give Your Document a Descriptive Title. This template also gives you the option for attaching pictures so that you can support your content with appealing visuals. According to the latest LinkedIn marketing stats, there are 63 million unique users on mobile - every month. While your audience scrolls through  LinkedIn, you can engage them with a story they can swipe through directly in their feed, and drive them to multiple destinations. That’s why we launched carousel for Sponsored Content. Demodesk is introducing the One Feature Framework through a visual that explains step-by-step how it works. Additionally, Carousel V20 features title, text and CTA, which you can activate without a sweat. Remember to pay special attention to the design, the layout, and the structure. Example #1 - Share Stats, Numbers & Infographics, Example #2 - Share Actionable Business Lessons, Example #3 - Frameworks & Step-By-Step Instructions, Example #5 - Event Content & Conference Slides, Example #8 - Use Custom Designs & Illustrations. Carousel ads. You can repurpose blog posts into visuals to reach larger audiences and make your content appear fresh again. LinkedIn carousels are my new favorite way to promote my Growth Experts podcast. Here's an infographic on the Psychology of Color. No one really reads long slides. LinkedIn Carousel Examples The template attached below is suitable for converting your long texts into posts that are simple and easy to read. Step: 1 Firstly, to create the best carousel post you should need 5 to 10 photos. While you can think outside the box, topics that work great for LinkedIn carousel posts are: Example #1 - Share Stats, Numbers & Infographics Brian Wallace, the found & owner of an infographic design agency, shows off his work by sharing examples & useful stats with the document sharing feature. Seriously, more conference organizers & speakers should use LinkedIn to market their event. The first few words on the left of each line receive more fixation that subsequent words. Note: Once your carousel ad is saved, it cannot be edited. Over 300 advertisers have beta-tested carousel for Sponsored Content, and 75% said they will use these ads in their next campaigns. If you're on your own (and have time), use Canva. Think of it as a video thumbnail: you’re telling part of the whole story in just one frame, so choose wisely and be bold. Carousel ads are a new way to add texture to your campaigns through a series of eye-catching visuals that grab your audience’s attention in the LinkedIn newsfeed. If you're using Canva, you have the choice of downloading as "PDF Print" which is … Learn how by reading this ☝️, Canva vs Photoshop: Which Design Tool is Best For Entrepreneurs, It's the fight of the night: Canva vs Photoshop. Most people use Canva or Photoshop to design carousel posts....We design everything ourselves. According to the latest LinkedIn stats, the B2B (business to business) platform has 660 million users, with more than 303 million monthly active users. The concept is simple - use multiple images from the same shot to build a fascinating story around your product and service and people can't resist scrolling through your ad. Next on our list of LinkedIn ad examples is Pipefy. This post gives you real-life examples from some of the savviest LinkedIn marketers & experts and also easy-to-follow best practices. You want to show your real self, not just a faceless brand. And here's why ☝️, LinkedIn Carousel Posts - How To Use Document Sharing To 10X Your Engagement. Let me tell you why... LinkedIn carousel posts are awesome. Carousel ads are popping up like mushrooms on all social media platforms and LinkedIn is no different! OK, but how do they work and how can I post them? Have you tried using LinkedIn's document sharing feature to create LinkedIn carousel posts and boost your engagement? Click Next. If you run a LinkedIn Carousel Ad, you might learn more about your audience than you would do on Facebook: it has a great forecasting tool and a nice demographic reporting tool. And the best, the posts are optimized for both, desktop & mobile. 45-character limit for carousel ads that direct to a destination URL; 30-character limit for carousel ads with a Lead Gen Form CTA; Carousel cards can use a destination URLs or point to a Lead Gen Form ; Carousel campaigns are not eligible to use LinkedIn Audience Network. Here are two brands that have successfully used LinkedIn carousel ads to stand out and engage their audiences to drive business results. Telling a visual story is a smart approach for any marketer. Moreover, the transition between slides doesn’t happen horizontally but vertically. If you don't have the time, you don't have an in-house design team, and you want something unique to your brand, use an unlimited graphic design service like Design Buffs. "Volvo is always open to incorporating innovative ideas and industry firsts into their campaigns. Visuals grab instant attention in a way that text alone can’t, immediately immersing your audience in the story. Not to confuse with LinkedIn Carousel Ads, carousel posts are documents that are shared on your LinkedIn feed. (Without spending money on ads) You'll learn: • How to create carousel posts from scratch • About the dimensions & specs • What formats work best • Best practices (with loads of examples) Interested? But when you're building out your personal brand, images & pictures of you are important. It’s also more relatable, which humanizes your brand and helps you build better connections with your audience. Tip: Plugins can be included individually (using Bootstrap's individual "carousel.js" file), or all at once (using "bootstrap.js" or "bootstrap.min.js"). You see that you don't need a hell of a lot of information, but if you can give the key highlights of valuable content. Make it easy for them to swipe, click, comment, follow or turn on post notifications. You tell us what designs & marketing assets you need and your request is dispatched to your personal designer. Best Practice #1 - Start With A Powerful First Slide, Best Practice #2 - Don't Use Videos or Other Animations, Best Practice #3 - Optimize For Mobile & Create Micro-Conversions, Best Practice #4 - Cut The Fluff & Make It Easy, Best Practice #5 - Keep It Authentic & Personal, Other Best Practices for LinkedIn Carousel Posts, What Are LinkedIn Carousel Posts? POST https://api.linkedin.com/v2/adCampaignsV2 Sample Request. "As attention spans shorten with time - concise headlines are the heroes of your slider. How Do LinkedIn Carousel Posts Work & How Can I Post Them? Many examples and easy tutorials. And this usually triggers the start of new interesting relationships. When you’re a premium brand selling a high-consideration product, it’s essential to reach those most likely to buy at the right time. Jun 13, 2018 - It seems that LinkedIn has finally decided to keep up with trends and introduced a new type of sponsored content: the LinkedIn Carousel Ads. Visual cues are especially important to cater to mobile users. This article highlights real-world examples of B2C brands that are effectively using LinkedIn in their organic or paid social media strategies. Pipefy. Drift. What Formats Work Best For LinkedIn Carousel Posts (+ 7 Examples)? Best practices for creating carousel ads • Capture and maintain your audience's attention with visual storytelling. If you've been wondering how you can increase your engagement on LinkedIn without diving head over heels to video, you can start sharing your expertise via LinkedIn carousel posts that can help you generate new opportunities for your (personal) brand or business. LinkedIn has introduced the document sharing feature back in 2018 so it's not brand new, but still, more and more people are using this content type to drive engagement. LinkedIn carousel posts are not made for long-form text content. “The performance surpassed expectations, achieving results well beyond our benchmarks.". - Dennis Brown. Keep introductory text under 150 characters and two lines to avoid truncation. Either way, users get a more complete picture of your business, thus fostering a stronger connection between you and your target audiences. These brands can drive engagement on a platform where their target audience resides during the workday. Keep your headlines bold & strong and maintain visual hierarchy to guide people through your content; Pavlos Rizos, one of my marketing friends on LinkedIn, does it really well. What we really like about Jason's design is its simplicity. Responsive carousel built with the latest Bootstrap 5. In this video, I show you with Keynote and Powerpoint how to create carousels for LinkedIn! Subscribe for more LinkedIn tips! LinkedIn recommends using 1080 x 1080 pixels with an aspect ratio of 1:1 for individual images. You can see why we call it LinkedIn Carousel Posts, can't you? LinkedIn carousel posts allow you to show off your brand's personality, which draws your audience in and helps them to connect with you. By focusing on senior job titles on LinkedIn as an indicator of income, Volvo Canada identified the target audience for its 2018 XC60 SUV. Here are the most important specs to remember: You should really save any file as a PDF to ensure higher quality. LinkedIn users can scroll through your presentations and documents without leaving LinkedIn. With Canva, you can make your professional profile more engaging and memorable with one of our stunning LinkedIn banner templates. If your carousel ads' objective is to drive website traffic, specify WEBSITE_TRAFFIC in the objectiveType field as seen in the example below. This is what LinkedIn is for, right?" m/SIX knew the carousel ad was the perfect opportunity to showcase multiple USPs for the XC60 to help build stronger engagement with the LinkedIn community, says Alexandra Cochran, Activation Director at m/SIX Canada, Volvo Canada’s media agency. https://www.wordstream.com/blog/ws/2019/03/05/linkedin-advertising LinkedIn Carousel Ads are an uncompleted copycat of Facebook Carousel Ads. It only takes a few steps: choosing a ready-made LinkedIn banner image template, customizing the design as necessary, then downloading it for your LinkedIn page. Check out the full LinkedIn ad specs for single image ads to learn more. Make it easy to scan, and obvious what to do next." Whether you decide to share "How to articles", share checklists, repurpose blog content, share conference slides or infographics, LinkedIn carousel posts are a powerful way to bring the LinkedIn community together and share your knowledge that serves everyone. Clever tactic! According to Nielsen Norman Group, people scan through content in an F-Shape pattern. They’re a fresh way to capture and hold attention, foster a connection, and leave a lasting impression on the people that matter most to your business. He then also calls people to like, comment, share or save the post. You definitely want to incorporate some of these elements into your design. This is something that we’ve expected LinkedIn to adopt for quite some time, since Facebook has had this option for awhile now. If you have an in-house design team, that's great. - Pavlos Rizos. That’s because they saw a lift in engagement and click-throughs compared to their standard Sponsored Content campaigns. Cotton Incorporated, a not-for-profit that works to increase the demand for cotton, launched a trade-focused carousel ad campaign to build awareness about its services and connect with decision makers in multiple industries. Only then will you be able to reap the full benefits of this beautiful medium. With Linkedin carousel ads, your brand can choose between telling the in-depth story of one product or providing snapshots of different ones. Your first slide has to be "Wooooowwww". Pro Tip: You can also share documents from your company page, which make it the ideal place to share case studies, frameworks, business reports and anything else company related. A typical LinkedIn Carousel ad features multiple image cards and every card has a headline and intro text: You can create Carousel ads for two campaign objectives, brand awareness, brand consideration, and conversions. Here's a great LinkedIn carousel post by Dennis Brown on 9 Lessons on How to Grow a Profitable Business. In our latest article, you'll learn about LinkedIn carousel posts and how you 10x your engagement organically. Use 2-10 cards per ad. Alternatively, you can also find the document sharing button in the "Create a post" screen. Mobile is booming and the number is climbing every month. Grab Attention with a Single, Large Picture. For instance, your brand image, the screenshot of your written post, or hook up text, make sure it looks nice. if(window.strchfSettings === undefined) window.strchfSettings = {}; window.strchfSettings.stats = {url: "https://design-buffs.storychief.io/en/linkedin-carousel-posts?id=118149619&type=2",title: "LinkedIn Carousel Posts - How To Use Document Sharing To 10X Your Engagement",id: "7ad51b1e-5660-4fe2-8f2a-92e44dcf7060"}; (function(d, s, id) { var js, sjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {window.strchf.update(); return;} js = d.createElement(s); js.id = id; js.src = "https://d37oebn0w9ir6a.cloudfront.net/scripts/v0/strchf.js"; js.async = true; sjs.parentNode.insertBefore(js, sjs); }(document, 'script', 'storychief-jssdk')), 5 Easy Ways To Repurpose Blog Posts Into Engaging Visuals, Did you know? The problem with Canva, you can't really do any photo editing. This means that the first line of text on a page receives more views than subsequent lines of text. Don't worry, we'll show you some examples and best practices later on. Compared to static ads, carousel ads drove better engagement – including higher click-through rates and more total clicks – for Cotton Incorporated. Because carousel posts are interactive and have eye-catching graphic designs, they stand out from the newsfeed. If possible, you want to create a design that encourages people to act on those. The Carousel plugin is a component for cycling through elements, like a carousel (slideshow). You can get a ton of organic engagement if you do it right and this post will give you all the ingredients you need to create awesome LinkedIn carousel posts that engage & convert. Select the carousel ad format and click next. For Carousels that Require Written Content When I compare posts of my client, 3 types do well: Let's explore best practices next, shall we? This is a cool strategy that I love seeing in my feed, … This article explained 20 stunning free Bootstrap 4 carousel examples. (And Why Should You Care). - Travis Lachner. LinkedIn's document sharing feature doesn't support animations or videos within your slides. Depending on the campaign objective you have set you can either: Send people to your post-click page; Collect leads using LinkedIn Lead Gen Form; VMware Cloud’s … LinkedIn's top influencers like Gary Vaynerchuk use carousel posts to drive engagement, increase brand awareness and build community. In fact, they have been around for decades and played a major role in the development of content marketing. "Keep it personal and informal, while you share your value. Design Buffs is a month-by-month unlimited graphic design service. This arrangement lets you share your openings, workplace benefits, culture, and more in a single … You don't want your post to look like cr@p, do you? Or simply, make your audience aware of an upcoming CFO & Executive Conference, as Gartner did here: Matheos Simou, a recruitment brand strategist & graphic designer, shares his "No-BS" thoughts on outsourcing graphic design & branding: His post, Flipping Pointless Brand Identity, really hits the mark when it comes to educating his audience on the importance of branding & graphic design. At the minimum, a simple "Swipe for more" with a thumb interaction or something like this. Just like everything in marketing (design), the AIDA principle also applies to LinkedIn Carousel Slides. LinkedIn is expanding their ad formats (on top of the original ad formats) to give us a new option: carousel ads. They also take a large real estate on your screen: Finally, your content is not just limited to text but becomes tangible and encourages your audience to engage with your (personal) brand. The acronym AIDA is a handy tool for ensuring your design and your copy grab the attention of your audience. • Include clear messages and calls-to-action on each carousel card description. When your ad tells a story, it captures your audience’s attention because it’s easier for them to absorb, understand, and remember your message. They’re eye-catching and easy to consume, users love them! In this post, we'll explore which design tool is best for your startup , How Eye-Catching Graphic Design Can Help You Boost Conversions, Adding eye-catching graphic design elements to your digital marketing strategy is vital, especially for startups. Carousel is a slideshow cycling through different elements such as photos, videos, or text. When you start designing your LinkedIn carousel posts, you need to make sure that you follow the right specs. Here's an example by Jens Hilgers, an eSports entrepreneur helping to understand and navigate the game's landscape. When you're making an update from your LinkedIn 'Home' page feed, you now have a third icon available enabling you to share documents. UPDATED - How to create a LinkedIn Carousel Post using Canva! Subscribe for more LinkedIn tips! Book a free consultation today. A little time and energy can mean the difference between a static page and growing your business. Listicles aren't necessarily a brand new concept. Name your carousel ad, write the introduction text, and enter your landing page URL. If not, you should! You get an update within one business day. It depends on what resources you have available. What Are The Best Practices for LinkedIn Carousel Posts? Creating designs & visuals for your next LinkedIn post can turn your static text into engaging content that helps you gain awareness. Updated 7/2/2020: We added more valuable website carousel/slider examples and templates to help you create a successful one with ease.. A website carousel or slider, is an effective way of displaying multiple images or content in a single space. More info / Download Demo Final words. Otter.ai published a LinkedIn carousel post on their company page about remote work tools (see below) and utilized illustrations and custom designs to share the message: "LinkedIn carousel posts work because it's a very easy and visual way of consuming information (visuals are processed 60,000 times faster than text), but at the same time, it always needs to be original, interesting, and well designed. You can't expect your audience to be intrigued just by words, e.g. What Are The Specs & Dimensions Of LinkedIn Carousel Posts? Their ads are very fresh and maintain a … As Matt Tempest of Investec Click & Invest notes, "Carousel ads provide a great alternative to traditional articles, allowing marketers to deliver content in a fun yet informative manner whilst also enhancing usability, especially on mobile devices.”. 9 Lessons on How to Grow a Profitable Business, 5 Pro Lessons Learned From World of Warcraft, understand and navigate the game's landscape, The following file types are allowed: PPT, PPTX, DOC, DOCX & PDF, Once the post is uploaded you can't change or edit the document, posts with photos of the team and company culture behind the scenes (extremely well! Pro Tip: You can always look up the up-to-date information from LinkedIn directly if you need additional information. But do carousel ads lead to meaningful results? Here's one I did for Swoogo Event Marketing Software repurposing the blog content into a few slides to showcase some of the best event planning podcasts in the events industry. Check out more information on carousel ads. On the next page click “Create carousel ad”. 3 steps to create a LinkedIn Carousel Post: Step 1 -- Create a series images and then download it as PDF. The organization’s ads drove its target audience to relevant content on its industry-focused websites. You want to draw them in with a powerful visual that grabs the attention. On LinkedIn, a Like, Comment & Share can go a long way. These examples show how carousel ads can breathe new life into your advertising campaigns. Steps For Creating Carousel Post On LinkedIn For Smartphone Users. Sites like Buzzfeed & Co. carried the trend-forward and made long-form content fast, fun & easy to read. He exports the infographic as PDF and then uploads them as a document to a LinkedIn post supporting the stats. • Feature graphics, people, and dynamic text to draw your audience in. LinkedIn's document sharing feature allows you to create carousel posts organically. Illuminating content on digital marketing. Individual cards should not be larger than 10MB. Carousel posts are the perfect way to share conference content with your audience. It performs poorly compared to its counterpart and therefore is more expensive. Kim Kitchings, Senior Vice President of Consumer Marketing explains, “LinkedIn helps us reach decision makers along the textile supply chain and gives us the opportunity to promote our unique suite of resources from research and development, to marketing promotions, in an effective way.". He keeps the language conversational and gives his LinkedIn carousel posts a personal touch by adding high-quality profile shots. Card one is insight or statistic one, card two is insight two, and card three is the lead form sign up with a teaser for insight three and beyond. We've included 2 sample requests below demonstrating carousel ads where the objective is either website traffic or lead generation. Linkedin Video Ads for 2021: Best Practices Guide (Includes 20 Examples) How to run Linkedin Ads in 2021: A Definitive Guide to Advertising on Linkedin; How To Create An Impressive Linkedin Profile (With Examples) How To Create Effective Linkedin Ads To Grow Your Business; Linkedin Statistics, Facts, and Demographics for Marketers in 2021 Here's an example by Travis Lachner, CEO of spark & spear: 5 Pro Lessons Learned From World of Warcraft - on the last slide you can see that Travis incorporated an arrow with a call to action encouraging people to leave a comment. On LinkedIn, for example, many businesses run carousel ads that draw audiences towards signing up for lead forms when they want to learn more than has been shown in the ad. I have described them in short. ), downloadable kits, cheat sheets and resources, Posts with photos of your team and company culture, Downloadable kits cheat sheets and resources, Convert files to PDFs whenever possible to ensure good quality, PDFs with multiple layers must be flattened or merged, PDFs with multiple sized pages must be fit to the same page size, Always add a title to your document to let members know what your document is all about, Share high-quality documents that reflect how members already use LinkedIn to find new opportunities and make new connections. It will only display static images instead, so keep that in mind.